The calls to make before you start.
Four decisions that come up in almost every project. Reasoned answers, including where the right answer is not the one that suits me.
Every guide follows the same shape: the substance of the problem, a comparison with numbers, a verdict that commits, then the questions that come up once the decision is made.
These pages do not replace a scoping call. They exist so you arrive at that call with an opinion already formed, so the conversation is about your project rather than about generalities.
They are updated when the answer changes. A 2024 guide on mobile development would already be wrong on half of its arguments.
WordPress or a custom build?
This comes up in almost every first call. The honest answer is that WordPress is often the right choice, and a developer who tells you otherwise on principle is selling you their service, not your interest.
Read the guideFreelance or web agency?
I am a freelance, so you already know which way I lean. What follows still tries to be useful: there are projects for which I recommend an agency, and I would rather say so before the quote than after.
Read the guideBrochure site or business platform?
Plenty of projects start as a brochure and end as a platform, with a budget sized for the first and a need that looks like the second. Here is how to tell which side you are on, before writing the spec.
Read the guideMobile app: Flutter, native or web?
Three routes exist to ship on iOS and Android, and the debate is often settled on outdated arguments. Here is where each one earns its place today, in 2026.
Read the guideGot a project in mind?
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